Program Promotion Media

Lesson

You need to let potential students know that your program exists if you expect them to sign up. This lesson walks you through the process of determining the best media (and other locations) to promote your program to get it in front of hungry locavores. 

Media Exercises

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Exercise - Lesson: Media21.03 KB

This exercise will take the general media concepts discussed in the video lesson and translate them to the local level. My the completion of the exercise, you will have the foundation of a local media program designed to reach locavores in each of your target cities. 

Frequently asked questions from the live trainings have been provided for your reference. If you have additional questions, you can reach out to us by contacting: matt@djcase.com

Effectively Targeting New Adult Hunters Vol. 1-3

Wildlife Management Institute (WMI), Southwick Associates, and DJ Case & Associates, 2024

A three part research series identifying motivations, barriers, and personas that could be used to market to potential new hunters and anglers.

Document
Effectively Targeting New Adult Hunters Vol. 124.49 MB

Wildlife Management Institute (WMI), Southwick Associates, and DJ Case & Associates, 2024

A three part research series identifying motivations, barriers, and personas that could be used to market to potential new hunters and anglers.

Document
Effectively Targeting New Adult Hunters Vol. 2967.09 KB

Wildlife Management Institute (WMI), Southwick Associates, and DJ Case & Associates, 2024

A three part research series identifying motivations, barriers, and personas that could be used to market to potential new hunters and anglers.

Document
Effectively Targeting New Adult Hunters Vol. 32.93 MB

Wildlife Management Institute (WMI), Southwick Associates, and DJ Case & Associates, 2024

A three part research series identifying motivations, barriers, and personas that could be used to market to potential new hunters and anglers.

CAHSS R3 Curriculum

The Council for the Advancement of Hunting and Shooting Sports hosts the Practitioner's Guide on their website. It can be accessed at: https://cahss.org/r3-overview/r3-curriculum/ 

 Viewers will need to set up a FREE account in order to access the content.

Locavore.Guide Lessons reference the following modules:

  • Introduction
    • Module 1: R3 Foundations
    • Module 3: ORAM Mapping
  • Planning
    • Module 4: Planning
    • Module 5: Program Design
  • Evaluation
    • Module 7: Evaluation
    • Module 8: Evaluation 2
  • Media
    • Module 6: Marketing
Document
guide.pdf179.92 KB
A link to the online Practitioner's Guide with CAHSS

R3 Clearinghouse Online Database

The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.

It is available to be accessed, or added to, at any time.

Document
R3 Clearinghouse by CAHSS176.68 KB

The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.

It is available to be accessed, or added to, at any time. Visit:  https://find.nationalr3community.org/ 

Link to access the R3 Clearinghouse Database.

Missouri New Hunters and Anglers Customer Journeys & Personas

A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.

Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022 

Document
Missouri New Hunters and Anglers Customer Journeys & Personas - Personas10.6 MB

A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.

Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022 

Document
Missouri New Hunters and Anglers Customer Journeys & Personas - Survey Results1.77 MB

A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.

Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022 

Marketing to Diverse Audiences

Document
Marketing to Diverse Audiences602.36 KB

Marketing is vitally important when planning and delivering programs for diverse audiences. Many of these ethnically diverse audiences do not have a connection with Extension. Given this fact, they are much less likely to respond to indirect marketing techniques (brochures, flyers, radio spots, etc.).

A technique called personal marketing can help bridge this gap. Adapting marketing strategies from the business world, this fact sheet provides strategies for more successful marketing through direct, personal marketing techniques.