How do you develop ads, social media posts, press releases, and other messages that will encourage new adult hunters and anglers to sign up for your locavore program? This lesson explains marketing in a whole new, outdoorsy way that is sure to help you reach your audience.
Messaging Exercises
This exercise walks you through the process of examining your locavore hunter/nagler program and using that analysis to build marketing messages that will appeal to your target audiences.
Live, virtual Q&A sessions will be held in the fall of 2021. As each session is completed, the video will be added to this site.
Here's the live Q&A Schedule, if you are interested. We hope to see you there!
Should I do these exercises for each of the personas I created?
No, this particular exercise is about process rather than the individual you are sending though the process. It should be the same for everyone.
The only exception would be if you had one persona that had considerably more hunting/fishing experience than another and could skip the steps that a less experienced hunter/angler requires.
How many steps should my message chain have?
There is no right answer to this question. Jot all the steps of your process from initial contact through taking a class on a sheet of paper. Every step should be a step in your message chain.
PowerPoint for Media - Locavore.Guide
You need to let potential students know that your program exists if you expect them to sign up. This lesson walks you through the process of determining the best media (and other locations) to promote your program to get it in front of hungry locavores.