How do you develop ads, social media posts, press releases, and other messages that will encourage new adult hunters and anglers to sign up for your locavore program? This lesson explains marketing in a whole new, outdoorsy way that is sure to help you reach your audience.
Messaging Exercises
This exercise walks you through the process of examining your locavore hunter/nagler program and using that analysis to build marketing messages that will appeal to your target audiences.
Frequently asked questions from the live trainings have been provided for your reference below. If you have additional questions, you can reach out to us by contacting: matt@djcase.com
Should I do these exercises for each of the personas I created?
No, this particular exercise is about process rather than the individual you are sending though the process. It should be the same for everyone.
The only exception would be if you had one persona that had considerably more hunting/fishing experience than another and could skip the steps that a less experienced hunter/angler requires.
How many steps should my message chain have?
There is no right answer to this question. Jot all the steps of your process from initial contact through taking a class on a sheet of paper. Every step should be a step in your message chain.
PowerPoint for Media - Locavore.Guide
You need to let potential students know that your program exists if you expect them to sign up. This lesson walks you through the process of determining the best media (and other locations) to promote your program to get it in front of hungry locavores.
Missouri New Hunters and Anglers Customer Journeys & Personas
A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.
Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022
A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.
Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022
A two part research publication that developed personas specifically for Missouri's hunters and anglers based off of survey data.
Missouri Department of Conservation (MDC) and DJ Case & Associates, 2022
Practitioner's Guide to R3 Hunting Messaging
Association for Conservation Information (ACI), DJ Case & Associates, 2025
Association of Conservation Information (ACI), DJ Case & Associates, 2025
Hunting Mentor Communication Strategy - 8 Pilot State Implementation
International Hunter Education Association USA and DJ Case & Associates, 2025
International Hunter Education Association USA and DJ Case & Associates, 2025
R3 Marketing Material for Fishing - Texas Example
Texas Parks & Wildlife, 2018
Texas Parks & Wildlife, 2018
Vamos a Pescar - Kansas Example Event
Kansas KVoe Radio AM 1400 96.9 FM, 2024 hosted on September 28, 2024.
Kansas KVoe Radio AM 1400 96.9 FM, 2024 - for Sepember 28, 2024
Hook and Cook - Kentucky Example Event Flyer 2022
Kentucky Department of Fish & Wildlife, 2022
Kentucky Department of Fish & Wildlife, 2022
What to Wear Ice Fishing - TakeMeFishing.org Example
TakeMeFishing.org Facebook, 2025
TakeMeFishing.org Facebook, 2025
Find Your Best Self on the Water - TakeMeFishing Example
TakeMeFishing.org Facebook, 2023
TakeMeFishing.org Facebook, 2023
Hunt for Good - Hunt for the Cookout Example
A marketing research report and campaign for targeting the majority of the American population who are not hunters and anglers to at least supporting the idea of it. Hunt for the Cookout is an example of the many themes utilized during the project. All creatives are available in the R3 Clearinghouse for use with ongoing marketing pilot campaigns being reported.
National Wild Turkey Federation (NWTF), The Truth Marketing, Responsive Management, 2023
Hunt For Good, National Wild Turkey Federation (NWTF), The Truth Marketing, Responsive Management, 2023
Hunt For Good, National Wild Turkey Federation (NWTF), The Truth Marketing, Responsive Management, 2023
Field to Fork - Michigan Example
National Deer Association, 2021
National Deer Association, 2021
Sample Banner for LearnHunting.org - Example
DJ Case & Associates and International Hunter Education Association USA (IHEA), 2022
DJ Case & Associates and International Hunter Education Association USA (IHEA), 2022
R3 Clearinghouse Online Database
The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.
It is available to be accessed, or added to, at any time.
The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.
It is available to be accessed, or added to, at any time. Visit: https://find.nationalr3community.org/
Small Game Diversity and Inclusion Marketing Toolkit
A two part research project to encourage diversity in hunting activities. The first report is a summary of focus group feedback from diverse audiences, the second a toolkit providing guidelines to aid in marketing to diverse audiences.
Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022
Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022
Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022
Content Marketing Master Class
A marketing PowerPoint hosted within the R3 Clearinghouse added by Michah Holms in 2017.
Micah Holms, 2017