Locavore.Guide is a self-guided workshop designed to help R3 (Recruiting, Retention, and Reactivation) professionals attract and train individuals interested in locally sourced food to become hunters and anglers.
The program will walk you through a series of brief video lessons and short exercises. At the end of the program, your exercises will be combined to become a locavore program for your organization.
Introduction Exercises
This exercise will help you step through the development of key components of a locavore engagement plan, including understanding the Outdoor Recreation Adoption Model.
Frequently asked questions from the live trainings have been provided for your reference below. If you have additional questions, you can reach out to us by contacting: matt@djcase.com
How long will the workshop take?
The videos range from 5 to 20 minutes and average around 11 minutes.
The exercises run from less than 5 minutes to around a half an hour.
If you left yourself an hour every Tuesday at 4pm to do an entire lesson you would rarely, if ever, end up working until 5.
I would estimate right around 10 hours even including cutting and pasting the exercises into the plan at the end.
Should I watch the lessons in order?
If you are taking the workshop, absolutely! If you are just here to learn about a specific facet of locavore training, go in any order you like.
Do I need to print out the exercises before I start?
No. There is a Word file for every exercise in the exercise tab below each video. We would recommend downloading that file to safe place and complete the exercises using MS Word or some other word processer. Then at the end of the workshop, you can easily cut and paste your answers into the marketing plan.
When do I complete my generic marketing (locavore) plan?
The Word document containing the generic marketing plan is available below the video on the first and last lesson of this workshop. We recommend you download the plan to the same file where you save all of your exercise. Then after you complete the entire workshop, cut and paste the exercises into the marketing plan based on the instructions in the plan.
Powerpoint for Introduction - Locavore.guide
Locavore.Guide is a self-guided workshop designed to help R3 (Recruiting, Retention, and Reactivation) professionals attract and train individuals interested in locally sourced food to become hunters and anglers.
The program will walk you through a series of brief video lessons and short exercises. At the end of the program, your exercises will be combined to become a locavore program for your organization.
Future of Hunting and Fishing
Council to Advance Hunting and Shooting Sports (CAHSS) & Chase & Chase Consulting, 2017
Why Aren't Millennials Buying Boats?
Published on BoatUS by author Fiona McGlynn, 2017
Published on BoatUS by author Fiona McGlynn, 2017
CAHSS R3 Curriculum
The Council for the Advancement of Hunting and Shooting Sports hosts the Practitioner's Guide on their website. It can be accessed at: https://cahss.org/r3-overview/r3-curriculum/
Viewers will need to set up a FREE account in order to access the content.
Locavore.Guide Lessons reference the following modules:
- Introduction
- Module 1: R3 Foundations
- Module 3: ORAM Mapping
- Planning
- Module 4: Planning
- Module 5: Program Design
- Evaluation
- Module 7: Evaluation
- Module 8: Evaluation 2
- Media
- Module 6: Marketing
R3 Clearinghouse Online Database
The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.
It is available to be accessed, or added to, at any time.
The Council for the Advancement of Hunting and Shooting Sports hosts an online, open source database consisting of published research, case studies, draft documents, marketing samples, raw photography and videography, and more.
It is available to be accessed, or added to, at any time. Visit: https://find.nationalr3community.org/
R3 and The Outdoor Recreation Adoption Model
The updated diagram model for the Outdoor Recreation Adoption Model (ORAM).
Council to Advance Hunting and Shooting Sports (CAHSS) & Wildlife Management Institute (WMI), 2018
Council to Advance Hunting and Shooting Sports (CAHSS) & Wildlife Management Institute (WMI), 2018
The Outdoor Recreation Adoption Model (ORAM) 2018 updated diagram.