Marketing to Millennials12.24 MB
There’s a lot of talk in the marketing world about the complexity of effectively engaging the millennial generation. And there’s no question why marketers want to make a good impression. The young adults of today came of age just as ecommerce, cellphones, social media and instant messaging were becoming pervasive technologies, which molded them into the communicators and consumers they are now. The challenge lies in delivering relevant messaging in a vast sea of content. This guide will illustrate how brands can identify the diverse subsets of millennials and start gaining their loyalty now with relevant images.