Small Game Diversity and Inclusion Marketing Toolkit

A two part research project to encourage diversity in hunting activities. The first report is a summary of focus group feedback from diverse audiences, the second a toolkit providing guidelines to aid in marketing to diverse audiences.

Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022 

Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022 

Midwest Association of Fish & Wildlife Agencies (MAFWA), Pheasants Forever and Quail Forever, DJ Case & Associates, Council to Advance Hunting and the Shooting Sports (CAHSS), Vias and GUD Marketing, 2022