Marketing to Diverse Audiences

Marketing is vitally important when planning and delivering programs for diverse audiences. Many of these ethnically diverse audiences do not have a connection with Extension. Given this fact, they are much less likely to respond to indirect marketing techniques (brochures, flyers, radio spots, etc.).

A technique called personal marketing can help bridge this gap. Adapting marketing strategies from the business world, this fact sheet provides strategies for more successful marketing through direct, personal marketing techniques.