Anthony Piwarun, Zeon Solutions
Outdoor Industry Association
Sell the Experience: Marketing To Millennials With Engaging Content
"Millennials" buy "the experience." They don't purchase hiking boots, they buy the idea of protecting their feet on the trail while staying dry, avoiding blisters and looking "cool." The outdoor lifestyle is about the feeling the experience but our marketing strategies don't show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.