Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts

Preview image of AREA-RBFF-Angler-R3-Recommendations_November-2016.pdf

Sources

Recreational Boating and Fishing Foundation

Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts

In August 2015, the Recreational Boating & Fishing Foundation (RBFF) and the Aquatic
Resources Education Association (AREA) partnered on a project to develop
recommendations and strategic tools to increase the effectiveness of angler recruitment,
retention and reactivation (R3) efforts nationally. Using expertise and strategic tools
developed by the Wildlife Management Institute (WMI) and Bob Byrne Consulting for
hunting and shooting sports R3 efforts, and building upon the foundation provided by RBFF’s
Best Practices Workbook for Boating, Fishing and Aquatic Resources Stewardship Education,
RBFF and AREA began a process to develop recommendations for angler R3 efforts with the
primary goal of enabling state agencies, nongovernment organizations, and the fishing
industry to improve the effectiveness and efficiency of their individual and collective work.

As part of the process, RBFF and AREA assembled a working group comprised of state fish
and wildlife agency education and marketing staff with knowledge and experience in
developing and implementing R3 efforts (see Acknowledgements). Together with project
leaders, this team framed, drafted and produced the contents of this document through inperson
meetings, conference calls and countless review cycles.

From the beginning, the goals, process and products of this project were produced through
community consensus. The products, ideas, tools and recommendations contained in this
document are the result of the alignment of numerous strategic visions and personal
experiences. Our hope is that the resources and materials produced through this partnership
will assist those who are deeply vested in the tradition of fishing to secure its role in the
future of America’s culture.