Angler Segmentation: Looking at Licensed Anglers by Lifestyle

Lifestyle segmentation analyses is based on the premise that people with similar lifestyles, attitudes, and interests consume similar types of goods and services and, by extension, typically live in neighborhoods populated by similar people. By using information about where people live, it is possible to gain insights into the types of lifestyles they lead. As a result, by understanding the types of people who prefer a specific activity or product such as fishing, it is possible to reach clusters of people with high levels of interest, thus generating greater returns for those promoting that activity or product.